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Getting Britain Gardening

Wyevale garden centres

Our multi-layered 2016 Spring campaign, working closely with the internal PR team of Wyevale, has positioned them as THE retail gardening experts and the go-to gardening destination for consumers. To achieve this, we partnered with YouGov to create fresh research on Britain’s love affairs with gardening, identifying the rise of the ‘Tomato Sitter’ – a phrase coined by Rain which made the front page of the Sunday Times with a total circulation of 240,097,176. We also partnered with expert organisation Bug Life, to release our very own ‘Slugs and Snails Forecast 2016’, securing widespread broadcast coverage across Sky News, BBC News and ITV London. Our garden party campaign, working with ambassador Katie Rushworth, whose insights formed the basis of a ‘How-to-guide’ on creating ‘Garden Party Chic’ alongside the most desirable garden furniture ranges, resulted in almost £200,000 AVE with key pieces in all major home sections including the Sunday Telegraph, Daily Mail and House & Garden.

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