Arabian Travel Market is the premier travel trade show in the Middle East and an important event in Tourism Ireland’s marketing calendar.
At just 12m2 , Tourism Ireland had one of the smallest stands at the show. However we made sure its presence was felt by maximising activity on the stand to communicate key messages.
- Four brought the fun to the show by creating eye-catching on-stand games, resulting in footfall of more than 600 passers-by
- We arranged 40 meetings with travel trade from across the GCC
- We made sure our press releases reflected Ireland’s fun and engaging image and we secured extensive coverage
- We added 150 key contacts to Tourism Ireland’s GCC trade database