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Tourism Ireland at ATM: the smallest stand with the biggest welcome

Tourism Ireland

Arabian Travel Market is the premier travel trade show in the Middle East and an important event in Tourism Ireland’s marketing calendar.

At just 12m2 , Tourism Ireland had one of the smallest stands at the show. However we made sure its presence was felt by maximising activity on the stand to communicate key messages.

  • Four brought the fun to the show by creating eye-catching on-stand games, resulting in footfall of more than 600 passers-by
  • We arranged 40 meetings with travel trade from across the GCC
  • We made sure our press releases reflected Ireland’s fun and engaging image and we secured extensive coverage
  • We added 150 key contacts to Tourism Ireland’s GCC trade database