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Teaching online safety with Cyber Streetwise for the Home Office

Cyber Streetwise

For two years we have run the PR and social media for the Government’s cyber security behavioural change campaign, Cyber Streetwise.

Four was tasked with running the Twitter and Facebook pages on an ongoing daily basis – creating and sharing a broad range of content spanning illustrative, written and video as well as proactively engaging stakeholders, media and the general public.

A particularly successful strand of content was our #quickupdates campaign, gaining coverage in over 30 regional and national news outlets and over 11 million impressions on Facebook and Twitter.

To date the campaign has generated social reach over 1.3 billion, and counts as the biggest organic traffic driver to the website.