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Synergising multiple brands

A client in the rheumatology area briefed Four MSA to create a global digital campaign to raise awareness of a new molecule and mode of action for a pre-launch treatment, reaching all KOLs, decision-makers and influencers. The team created a brand asset map for the pre-campaign, to ensure the delivery of relevant content through rich media banners, MPUs and channels.

The campaign was delivered through a third-party ad server, allowing instant analysis of best-performing sites and the reallocation of inventory and campaign optimisation. The main campaign exceeded the 1.3% click-through rate pre-campaign and company-wide benchmark, and resulted in a threefold increase over industry standard click-through rates.