Four supported the Sustainable Shipping Initiative (SSI) in its aim to boost industry-wide action to make global shipping more sustainable.
Four successfully gained exposure for the SSI’s mission, increased the profile of its first director, Helle Gleie, and managed the launch of the organisation’s progress report at a high-profile industry event in Singapore. We were also responsible for all the conference coordination and management of suppliers such as the staging, audio visual requirements – ensuring every aspect was sustainable.
Four leveraged media and stakeholder interest, successfully attracting shipping industry leaders, local and UK media. The excellent results included a detailed feature on the aims and achievements of the SSI in the Guardian, and a morning television news report profiling the event on Channel News Asia.