Four looked after political, stakeholder and media relations for this prominent site next to Tottenham Court Road. It is a politically complex site in Camden, but bordering Westminster City Council and had five vocal residents’ groups.
At the heart of the scheme is a unique new use: the Urban Gallery is a 15m tall publicly accessible space with retail and digital interactive screens facing onto the new Crossrail station. It includes an 800 capacity venue, hotel, offices, homes and investment in ‘Tin Pan Alley’ - an important centre for the UK music industry.
The scheme secured planning consent in November 2013.