As part of an integrated campaign for a client in the liquid medicines area, and building on Working Party Guidance previously proposed to them, Four Health Media sought to extend reach through the creation of a bespoke project created to drive adoption of the client’s products.
This included creating a portfolio of guides in both digital and print, designed to reduce costs whilst keeping formulary decision-makers up to date. FDGs were created in consultation to meet the needs of DTC members.
The campaign generated 9,000 downloads of the Working Party Guidance on the first day of launch and generated in excess of 15 million opportunities to see HCP and consumer press. It also helped elevate the issue of swallowing difficulties onto the patient and Health Service agendas. Subsequent formulary decision guides have been distributed or downloaded 40,000 times.