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Shining a light on Sharjah

Sharjah Commerce and Tourism Development Authority

The Sharjah Light Festival, the first and largest event of its kind in the Middle East, is a landmark global event and key highlight on Sharjah’s cultural calendar.

Four delivered an intensive media relations campaign to shine the light on the 2014 festival, which attracted record audiences. A key aspect of our communications strategy was to highlight Sharjah’s rich heritage and position it as a unique cultural destination.

Capitalising on the vivid imagery from the festival to showcase Sharjah’s cultural legacy and historic architecture, Four delivered a campaign that showcased Sharjah’s Arab and Islamic culture, architecture and heritage across 12 locations in the emirate.

Thank you for the work done on the Sharjah Light Festival...The coverage we received was very good and we enjoyed working with you all.