You are here

An ROI of 566:1 for event ticket sales

Dog Fest

We applied Mapper360™ methodology to identify and connect with new high-value audiences to drive ticket sales to two event locations

We created robust, real time personas for event targeting using used our deep insights into pet lovers

Our campaign plan included smart targeting and scheduling of paid social and search around micro moments, TV scheduling and competitor and affinity brand’s fanbase

  • ROI 566:1 (including all fees and spend)
  • Average CPC £0.16
  • Facebook and Twitter fanbase up 23% in 8 weeks

You might also like