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The post-referendum retail effect

We began working with Springboard in 2010, launching the brand to media and industry influencers as the UK’s leading footfall and retail insights monitor. We provided media training to the marketing and insights director and worked with the team to identify and develop the media opportunity from their vast repertoire of data and insights, resulting in a reactive and monthly commentary calendar. 

Springboard are considered by media as the authoritative voice on footfall and retail trends, and have owned this media space in the build up to and in the wake of the Referendum result in June 2016. We managed a strategic commentary programme which delivered coverage, interviews and byliens across all key national media including the Financial Times, Daily Telegraph, Mail on Sunday and BBC Newsnight.

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