Four Communications has built London Business School’s reputation in the Middle East since 2010. Our strategy has set out to position the School as a global thought-leader.
To do this we delved into the very DNA of London Business School – the source of its knowledge power – its world-class faculty.
Our campaign over the past academic year has continued to deliver impressive results, including a more targeted approach to media relations which has seen an 89.7% growth in top-tier coverage. Over half the coverage achieved has also been in Arabic media, a key element of the campaign.