Since 2013, we have worked under client ‘In Midtown’s’ strategic direction to help showcase the area of Bloombsury, Holborn and St Giles as the destination for businesses to locate and invest. In 2014 and 2015, we encapsulated this mission through the conception and creation of the area’s first major annual event series, The Midtown Big Ideas Exchange.
We recruited more than 30 of the world’s most influential brands to participate, including Google, Yahoo, LinkedIn and The British Museum. We brokered a partnership with The School of Life to develop a thought provoking schedule of panel debates and engaging workshops exploring the future of work and secured all keynote speakers for the events including Sir Ranulph Fiennes.
To build the media profile for the initiative, we secured a partnership with the London Evening Standard resulting in a four page editorial supplement, the Editor’s participation in a panel discussion and online and event support from the title. The Midtown Big Ideas Exchange is now in its third year.