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Michelin starred trade event for South Tyrol

South Tyrol

To launch the Winter 2013/14 Ski Season for South Tyrol, we coordinated and hosted a stylish trade evening for product managers and senior management of the destination’s key tour operators. We partnered with the Dolomiti Superski Ski area to bring a slice of Winter in South Tyrol to London and a South Tyrolean 2*Michelin Chef hosted a cooking master class to highlight the quality of the food offering.

There were over 25 top tour operators in attendance including Inghams and Crystal. The event received fantastic feedback from the trade and was quoted as the best ski event they have ever attended.

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