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Media for the ITF, Davis Cup campaign

ITF

The ITF appointed Four in 2010 to promote the Davis Cup.  All campaigns have had a two-pronged approach: raise the profile of the Davis Cup within corporate environments to secure new sponsors and promote the respective stages in countries whose teams are participating in order to increase awareness/TV viewing.

Since being appointed, Four has planned and bought indigenous media across the world, including France, Spain, Argentina, Uruguay, Ecuador and the USA. Four has also planned and bought several pan-regional campaigns with titles such as the International New York Times and NYTimes.com.