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Media, creative and PR for PGA Catalunya

PGA

PGA Catalunya, one of the world’s leading golf resorts, appointed Four in 2012 to manage all media planning & buying outside of Spain. The campaign’s primary aimed was to promote the development’s luxury apartments and villas. Four adopted a two-pronged approach consisting of pan-regional media in order to reach global HNWIs as well as indigenous media in the UK, France, Switzerland and Middle East in order to target HNWIs in these primary target markets.

In 2013, Four was also appointed to produce the advertising creative for these media campaigns and in 2014 we were appointed to deliver a PR campaign for the UAE market (primarily focused on targeting  expats living in the region).