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Launching a unique partnership with Unforgettable.org

Lloyds Pharmacy

With 1 million people expected to be living with dementia in the UK by 2025, we worked with LloydsPharmacy to launch a unique partnership with Unforgettable.org to launch a range of dementia products on the high street for the first time in over 50 stores and online.

Fresh research was commissioned to identify that 81% of Brits would feel ‘ill equipped’ to look after a relative or friend with dementia at home, identifying the need for these life changing products to be made accessible to carers.

Coverage highlights included an exclusive in the Daily Mail in addition to The Times, Daily Express, Prima and MSN.com and interviews with over 10 radio stations across the UK.

The result: Strong early sales and multiple enquiries to customer services at LloydsPharmacy enquiring on where to purchase the products citing our coverage.

 

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