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Launching the Oxford Street Christmas lights for more than 10 years

Oxford Street

Four have led the consumer media relations for Oxford Street for over 10 years, including the world famous Oxford Street Christmas lights and talent management campaign, renowned for marking the start of the Christmas trading period for retailers along the street.

For 2016 working into the New West End Company, Four worked with a host of partners including NSPCC, HASBRO, John Lewis, the Mayor of London and teamed up with Global Radio to invite a great line up of acts for the switch on event including The Vamps, Louisa Johnson and finally Craig David as guest of honour to press the iconic red button.

For this year’s switch-on Four managed all partner relationships, all activity and content seen on the street, all media relations, all media stunts, press trips, talent and sponsor announcements and domestic and international broadcast crews and photographers leading to worldwide exposure and helping to position Oxford Street as the world’s first shopping destination.