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Launching the first Lumiere London in 2016

Heart of London

In January 2016, we worked with the Heart of London Business Alliance, the funders of this exciting initiative, to publish the West End’s contribution to the first ever ‘Lumiere London’ project , created by Artichoke and supported by the Mayor’s Office and the Arts Council England. 


We were tasked with shining the spotlight on the captivating light installations created by local and international artists, featured across Piccadilly, Leicester Square and St James’s. We generated coverage on both a domestic and international scale with a key focus on Middle East, Hong Kong, China, Australia, Malaysia, Germany and France. As a result, the four-night festival attracted more than one million visitors to the area. 

 

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