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InterContinental Hotels sponsors Peeta Planet

IHG

In 2013 IHG’s luxury hotel brand, InterContinental Hotels, formed a partnership with a cutting edge Dubai TV series, Peeta Planet, dubbed the #socialtravel show. 

Four worked with IHG’s team in Singapore and 25 individual hotels across six continents to shape the partnership terms, ensure deliverables were met and achieve maximum on-message content across TV and social media.

The partnership has gone from strength to strength. Season one alone produced 18 minutes branded content on three TV channels with 50 million viewers across the Middle East as well as 16,000+ You Tube and 1,232,258+ Facebook and Twitter users. 

Our partnership with PeetaPlanet has not only been fantastic fun for us to work on, but it has given us a great opportunity to speak to a key audience.