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The Imperial Business School - sponsorship sales training

We worked with Imperial College Business School to evaluate and develop sponsorship of its annual lecture series.

The team repositioned and relaunched the programme with a new name, the ‘Imperial Business Insights Series’. We evaluated the Principal Sponsorship package they offered and overhauled the organisation’s sponsorship sales materials. We also led sales presentation training sessions with the team to build confidence and leverage its proposition, resulting in an immediate sponsorship deal with a major corporate.