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Identity and marketing collateral for The Lexington, London NW11

Affinity Sutton

Four developed the identity and full marketing collateral for The Lexington, London NW11, a development of luxury apartments and mews houses.

In addition to naming and branding, Four designed and placed advertising in national and regional media, created launch collateral, including a host brochure, floorplan brochures and website.

Four was integral in designing and developing a state of the art marketing suite, including an interactive model and multimedia system.

The campaign succeeded in generating huge interest, resulting in over 60% of units reserved within two weeks of the launch. Targeted media campaigns sustained momentum throughout the project, achieving sales prices far in excess of targets.

We love working with Four – they produce distinctive creative work which has certainly helped us achieve great results.