Four developed the identity and full marketing collateral for The Lexington, London NW11, a development of luxury apartments and mews houses.
In addition to naming and branding, Four designed and placed advertising in national and regional media, created launch collateral, including a host brochure, floorplan brochures and website.
Four was integral in designing and developing a state of the art marketing suite, including an interactive model and multimedia system.
The campaign succeeded in generating huge interest, resulting in over 60% of units reserved within two weeks of the launch. Targeted media campaigns sustained momentum throughout the project, achieving sales prices far in excess of targets.