Four Colman Getty oversaw the launch of HOME, Manchester’s new centre for international contemporary art, theatre and film.
Key objectives were: to develop a schedule of milestones; to support fundraising and advocacy; create maximum exposure for the opening programmes and the venue.
The campaign generated 345 pieces of coverage, including 20 national broadcast, 96 print and 215 pieces of online coverage. It reached 91 thousand people via print and broadcast - and many more online.
The bold programme received extensive critical engagement.
High profile patrons including Danny Boyle, were used to position the venue and reach key audiences.
HOME welcomed 28,000 visitors in opening weekend, with 11,000 joining for the First Street Party on Bank Holiday Sunday alone.