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Helping AAT promote research to media and stakeholders

AAT

Four helped AAT maximise the impact of its research on the value of apprentices, who delivered a £1.8 billion boost to UK businesses in 2013.

Four worked with BIS and 10 Downing Street to secure a quote from the Prime Minister for the launch. Throughout National Apprenticeship Week 2014, government ministers used the research in speeches and press articles, including Nick Clegg, Vince Cable and Matt Hancock.

Four also calculated figures for specific parliamentary constituencies. Over seventy MPs used our bespoke press releases, with 90% name-checking AAT. The research was even used on the floor of the House of Commons.