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Global media implementation

Using the results of an extensive insights initiative, Four MSA was tasked with creating a multichannel global campaign to reach cardiologists in 10 key territories. The purpose was to identify the key vendors through a media workshop format and to then explore the most innovative tactics to deliver client KPIs.

Following the workshop, bespoke options were created to meet the client’s specific requirements and we successfully integrated outputs from the session into a cohesive media plan, enabling us to implement a digital dashboard to track success. The campaign generated 10 million impressions and 1 million email sends, securing 100% share-of-voice for the client in key online locations.