The power of digital can transform a campaign. When Four MSA were tasked with generating 20,000 registrations for a European e-detail portal, we knew that by applying proprietary and third party tools and research to optimise media schedules, we could create real value.
The development of a modelling formulae used to test various planning hypotheses was created. As the campaign rolled out, real-life data was assessed against the model and the campaign was optimised in response. The campaign ROI was exceeded, with 26,500 registrations and 14 million impressions within 3 months over 7 different countries.