We were tasked with telling the story and raising awareness of the legacy opportunities following Glasgow’s selection to host the 2014 Commonwealth Games, the biggest multi-sports event ever to be staged in Scotland.
Whilst legacy means different things to different people, we knew it was about communicating the lasting benefits for Scots; from jobs and training opportunities to investment in grassroots sporting facilities and new learning experiences and community events – there was something for everyone.
The abundance of real-life stories from people benefiting from the Games played an important role in driving acknowledgement of the benefits of hosting the event, underpinned by weighty support in the form of Emeli Sande, Lorraine Kelly, Nicola Benedetti and Sir Tom Hunter. Furthermore, X-Men illustrator Frank Quitely lent his support by fronting a once in a lifetime art competition for kids. The PR programme generated over 180 pieces of positive coverage and thousands of social media conversations in advance of the main event.