We designed and built an online gaming app to celebrate Light, the sixth and final book in Michael Grant’s bestselling GONE series.
Designed to sustain audience engagement and draw in new fans for books, the game also provided an on-going conversation with existing fans and incentivise players to share socially and drive them in-store.
The game was integrated with all marketing and publicity around the books and saw a several multi-media partnerships including the Guardian Children’s Books Website and World Book Day.
The competition, which ran over six weeks, saw nearly 3,000 players registered with in excess of 53,000 games played. Light reached the number one spot for the first time in the history of the series.