In partnership with Boden, the leading family online fashion retailer, Four Communications teamed up with My America Holidays and Family Traveller to launch a print, online and social media promotion positioning The Beaches of Fort Myers & Sanibel, Florida, as dream family island destination. The promotion launched the 2015 summer Boden catalogue which extended to a partnership with Family Traveller - a leading travel publication for families with a website takeover.
The campaign encompassed a competition to win a family trip to Florida which resulted in over 11,000 entries and strong data capture numbers. The campaign utilised online videos resulting in an impressive 9,000 click throughs, whilst social media supported the campaign by creating online conversation. A list of ten top things to do were positioned as quick facts to support positioning, with stunning sun-drenched location imagery used to entice consumers during the cold, grey months of January and February 2015 when the campaign ran.
My American Holidays promoted destination holidays and activated a supporting online campaign which has assisted in a double digit uplift of sales for 2015.