Since June, Four's culture practice has been working with the British Film Institute on the BFI London Film Festival, which ran 4 - 15 October and saw 242 feature films from both established and emerging talent screened at 15 venues across the capital. With stars flying in from all over the world London was abuzz with excitement as thousands of cinemagoers got their chance to see some of the best new films before anyone else.
The team has been immersed in the project for months now, working alongside film PR agency DDA to cover a programme that comprises a staggering 28 world premieres, 9 international premieres and 34 European premieres. Opening on 4 October, it wasn’t long before the team was welcoming the likes of Adam Sandler, Dustin Hoffman, Emma Thompson, Robert Pattinson, Jake Gyllenhaal and more to the capital for the UK premieres of their new films. Our digital team also oversaw all things social on the red carpet.
But it isn’t all about the big names - the Festival is equally interested in spotlighting emerging talent, with some of the filmmakers in its First Feature Competition sharing in the limelight - first-time director Rungano Nyoni had a two-page profile in the Evening Standard.
Coverage from the festival is almost too much to count, with for example nearly 3,000 pieces appearing on a single day. Highlights included a photo of Emma Thompson on the red carpet at the premiere of The Meyerowitz Stories on the front page of Saturday’s Guardian, a series of interviews with female filmmakers on BBC World News, and a novel preview in Horse & Hound looking at some of the Festival’s equestrian features.
The London Film Festival 2017 in numbers:
• 859 programme launch attendees
• 12 days of public screenings
• 208,900 audience attendance (up 8% on 2016, of which 180,900 attendances in London with 28,000 people enjoying the Festival through satellite screenings across the UK)
• 242 feature films (46 documentaries, 6 animations, 14 archive restorations and 16 artists’ moving image features)
• 128 short films
• 4 filmmaker afternoon teas, coordinated by our culture practice at the May Fair Hotel
• 207 Press and Industry Screenings (arranged in advance of the public screenings)
• 900 international and British filmmakers in attendance
• 67 countries represented
• 1,372 industry delegates (up from 1,240 last year)
• 1,020 media delegates (up from 887 last year)
• 11,925 pieces of coverage (and counting) – at the peak of the festival cuttings service Kantar recorded
• 2,372 coverage cuttings in one day