Four devised a strategy to position the relatively unknown Italian region of South Tyrol as one of Italy’s undiscovered gourmet gems.
Successes include creating experiential events showcasing the unique destination via food and wine traditions. One accomplishment involved showcasing typical dishes cooked by restaurateur Norbert Niederkofler and his prodigy Giorgio Locatelli, with wines matched by the South Tyrol Wine Association.
Four also created The Last Supper to mark celebrated climber Reinhold Messner and his final museum project in South Tyrol. Over 45 target media were in attendance, achieving widespread coverage and South Tyrol is now recognised as a leading food and wine destination. The South Tyrol ‘fidelity events’ are now an eagerly anticipated showcase for this intriguing destination.