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Expert coverage for the London Art Fair

London Art Fair

We’ve worked with London Art Fair, the UK’s largest annual fair for Modern British and contemporary art, since 2012. 

  • We strategically generate coverage that drives attendance from buyers, defines the Fair’s position in the market at the beginning of the year and strengthens the existing brand narrative
  • messaging covers a strong Modern British offer, the Fair’s museum partnership this year with Jerwood Gallery, innovation in Art Projects, a conceptually strong Photo50 and a supportive atmosphere for buyers
  • media secured in 2016 included significant features and news stories in the Daily Telegraph, Evening Standard, FT Weekend, The Independent, The Guardian and The Times, as well as increased coverage within art trade and consumer magazines 
  • all this delivered an increased focussed buying audience of 24,528 visitors with brisk trade and major sales reported
Targeted, successful campaigns reflecting a true understanding and strategic approach to our gallery content and broader programme.