We were briefed to deliver a creative and cost-effective solution to increase the proportion of people who are aware of their HIV-hepatitis status and reduce late diagnosis across Europe.
The first-ever testing week took place from 22-29 November 2013 and a campaign platform was created to tackle the three main barriers to testing: individuals not taking tests; healthcare professionals not offering tests; and national guidelines not being in place that support free, voluntary and confidential tests. 477 organisations from 49 European countries signed up to participate and 19 international organisations pledged endorsement, including UNAIDS. The week saw a wide range of activities take place from GP training on how to offer tests to African immigrants in Belgium, to meetings with policy makers about introducing guidelines in Turkey.
As a result, thousands more people are now aware of their status, with some organisations seeing more than a 200% increase in people being tested during the week. Testing week has received a number of industry awards – its success due to the collaboration of NGOs across Europe.