Four Colman Getty worked with Metal to launch biennial arts festival Estuary and handled all aspects of the publicity, presented in the culturally significant and historic venues along the Essex and Kent Coastlines.
Following a high-impact launch, thought-leadership and influencer engagement work has helped position the festival as an exemplar of best practice in cultural place-making in media and in local and national government.
As well as critical engagement from arts media, travel and consumer media were effectively targeted to drive footfall. Previews included The Times, The Guardian, i, The Observer, Radio 3 In Tune and The Verb, Radio 4 The World at One and across BBC 6 Music. Art press included Art Monthly, Arts Industry, The Art Newspaper, Sight & Sound, Artinfo, A-N, Apollo, Aesthetica and The Wire.
Over 46,500 people visited the festival in its opening year.