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Delivering a powerful message for Irish tourism

Tourism Ireland

In January 2014, the Irish Prime Minister, An Taoiseach Mr. Enda Kenny visited the UAE.

To welcome An Taoiseach, Four helped Tourism Ireland deliver a high impact event programme that promoted Ireland’s commitment to strengthening tourism relations with the GCC.

Four organised a prestigious travel trade and media event to launch Tourism Ireland’s new e-learning platform, Ireland Specialists Programme. The event was attended by 22 C-level executives from the local travel trade community.

High profile meetings with top level executives firmly positioned Ireland as open for business and ready for tourism from the GCC in 2014. Four organised 10 media interviews with Tourism Ireland’s CEO Niall Gibbons and secured significant media coverage.

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