Pandora has worked with Four for many years to make maximum impact, targeting customers around their key concept stores, primarily in London and Manchester. It is currently the most successful volume jewellery business in the UK, leading with its iconic charm bracelets, providing quality at affordable prices.
Through a media strategy of out of home media, from posters in malls, underground and roadsides, to large format 48 sheet and prime locations such as Piccadilly Circus and a high frequency of bus advertising, we deliver simple, elegant, seasonal messages promoting footfall to Pandora’s key sites and their website. In 2016 Four have created 360 degree underground advertising utilising floors, walls and ceilings at Oxford Circus.
Store traffic continues to increase year on year, most dramatically in areas where the activity is most widespread.