In October 2012 CIM launched its Marketing Confidence Monitor (MCM). This quarterly study tracks the attitudes, sentiment and outlook of more than 1,000 marketers from diverse industries, company sizes and levels of seniority.
Four is tasked with promoting CIM's voice on the trends, and to highlight the marketing profession’s position at the sharp edge of business.
Four has consistently achieved coverage for the MCM across broadcast, national and trade media. As a result of Four’s work with CIM, the Marketing Confidence Monitor is now regarded as one of the largest, most representative and respected studies of its kind.