We created an app for Mazda to promote the release of its new Mazda 3 hatchback. The campaign, fronted by ex-rugby pro Richard Parks, features videos with Ranulph Fiennes and Wahaca founder Thomasina Miers, as individuals who have broken the mould in their professions and asked users to vote on a challenge for Richard to complete. 2915 people voted in total, and 5834 people installed & saw the app.
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Challenging convention with an app for Mazda