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Celebrating the start of Spring in St Christopher’s Place

Four Brand each year works with the New West End Company to enhance the destination’s long term strategy which sees St Christopher’s Place’s positioning being elevated from a beautiful square to an arts and culture hub.

2016 saw Four appoint floral artist Rebecca Louise Law to transform the piazza into an immersive floral installation. The campaign delivered incredible UK and international press as well as strong social media engagement. 

For 2018 - the third spring showcase for the destination - to continue this strong campaign, Four Brand commissioned renowned floral designer Flora Starkey create an enchanting, digital art installation, ‘Spring Rites’. The installation was displayed on large LED screens on a cubic structure, creating a multi-dimensional experience for visitors. A time-lapse film documented beautiful flowers blooming on the equinox to highlight the magic of the changing season.

The team achieved coverage in The Telegraph, Evening Standard, Time Out, Marie Claire, among others, in the aim to drive visitors to the destination, bring awareness to St Christopher’s Place, as well as grow its social presence and talkability.

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