Four Colman Getty has handled PR for the Man Booker Prize – one of the most famous literary prizes in the world – since 1993.
We handle every element of the prize cycle from the submission process through to marketing and digital, from generating international media coverage to event and sponsor management.
Four Colman Getty handles a major, cross-platform partnership with the BBC which includes live coverage from the winner ceremony, a star-studded dinner for over 500 guests.
AVE for 2015 coverage is over £12 million, with a reach of over one billion. The winner announcement alone led to over 1,000 pieces of coverage.
Our aim is to keep the brand fresh and relevant. We introduced two digital initiatives to develop the audience demographic and build more commercial consumer interest: the ‘Man Booker Vloggers’ and Man Booker Prize Podcast series, with celebrity podcast guests. These initiatives led to over 111,000 new viewers on YouTube and 24,000 listens apiece. Website visitors rose by 33% and Facebook by 36%.