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An agile launch

The Agility Mindset
Four Colman Getty handled the media, social and influencer campaign for the publication of The Agility Mindset by Fiona Cannon OBE. The book brings together research into the business benefits of new working undertaken by an alliance of leading UK businesses and government.
 
Our objectives included securing high profile media coverage, capitalising on the political and news agendas. Media highlights included BBC World News (TV), BBC World Service (Radio), BBC News UK (TV) and BBC Radio 4 Today, and written pieces in FT, City AM, Management Today, HR Mag, Personnel Today.
 
We also devised a social media strategy across Twitter and LinkedIn, achieving a total campaign reach of over 324k. The launch evening was also livestreamed to an audience of 1k online viewers.  

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