Four Colman Getty was appointed to handle the PR campaign for 100% Design for the first time in 2016. The show is the UK’s largest trade show for architects and designers and forms the commercial heart of London Design Festival.
A stranded, international campaign targeted key trade titles as well as business and design focussed consumer media.
We worked with the organisers to develop the show’s messaging and thought-leadership, including feeding into the agenda-setting talks programme, which was curated by the Design Museum.
Before the opening, the campaign had generated over 250 pieces of coverage, with many more pieces generated during and after the show.
Audited figures showed increased visitor numbers (27k) with an increased spending power (£4bn).