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Will Holt

Will Holt
Practice director, Four Scotland

With 25 years public relations experience, Will moved to Scotland in 2001 to open the Edinburgh office for Consolidated PR. 

His eclectic challenger brand, consumer and corporate expertise includes launching the Virgin brand into three new sectors, handling the off-shore move for bookmakers Victor Chandler International, managing HSBC’s expansion in Scotland, and promoting Maxxium’s premium spirit portfolio.        

Will helped secure the agency’s position on the inaugural Scottish Government PR roster and his understanding of sensitive behavioural change issues has been deployed across dozens of high-profile, public information campaigns over the last decade.