Alexa Forbes holds a BSc (hons) Physiology from King's College, London and was the founder in 1993 of the specialist healthcare agency, Packer Forbes Communications. Prior to this, Alexa worked at Searle Pharmaceuticals as a medical representative and refined her communications skills in agencies: Holmes and Marchant (Consellor) and Shire Health.
With over 30 years' of experience in the healthcare industry, Alexa knows how to develop innovate communications campaigns that offer a fresh perspective in an increasingly competitive and complex healthcare environment. She offers senior advice and strategic counsel to all the agency's accounts.
Alexa is an Olympian and competed in the Los Angeles Olympic Games in rowing. In 1986, she won a Commonwealth gold medal and a World Championship Silver medal in the lightweight four. She still enjoys sport but these days prefers a road bike to a rowing boat!