Led by Four Health Communications chief executive, Alexa Forbes, the team delivers bespoke public relations, medical education, patient advocacy and access communications, all built on insight developed from years of experience. Formerly Packer Forbes, we are UK-based but have global reach, servicing clients with Global, pan-European and UK remits. Through our network of affiliate agencies across the world, we also provide in-market insights and local programme delivery, as needed.
We also work closely with our collegues in specialist healthcare media planning and buying practice, Four MSA, as well as Four’s other practices including public relations, public affairs, marketing, media and digital, meaning we are able to provide a fully integrated service to clients.
We are highly experienced in traditional public relations activities; everything from media launches for new data or products to consumer awareness, mobilisation programmes and issues management.
We pride ourselves on having up-to-date UK and global media contacts and strong working relationships with the media. As a result every team member knows exactly what story-angle makes the news to generate coverage for our clients.
We have a rich heritage in patient advocacy, which now totals 40% of our work. We are particularly proud to have launched European HIV-Hepatitis Testing Week and Think Again, Think NP-C, which have been independently recognised with industry awards and, more importantly, improved the lives of thousands of people across the world.
It doesn’t matter if we are working directly with an NGO or on behalf of pharma or biotech clients, we pride ourselves on delivering engaging, relevant programmes that are embraced and endorsed by the communities we are supporting.
As an experienced agency with the majority of our team holding science degrees, we offer award-winning expertise in medical education; from advocacy mapping; development of peer-reviewed publications; payer, clinician and multi-professional advisory boards; satellite meetings at medical congresses and stand-alone CME-accredited educational meetings offering clinical, research and leadership skills training.
We see patient access to medicines as the critical challenge in today’s pharma market environment. Our access capability is at the heart of our communications offering rather than sitting as a separate directorate, which means that you work with one core team that understands all the challenges.
We work with our clients in a variety of ways to generate real-life insight into the issues being encountered by patients seeking access to innovative medicines. We then work with our clients to develop an appropriate strategy and practical solutions that educate, create behaviour change that ultimately benefit the clinical needs of patients.