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Four Colman Getty is the communications agency for culture and the creative industries. We build reputation through thought-leadership, profile-raising, place-making and events.
Our unrivalled network of contacts across media, culture and the creative sectors ensure our campaigns deliver influence and coverage with purpose.
We are known around for our award-winning work with people, places and brands. Our track record is built on creating and managing high profile, complex and striking multi-partner strategies, delivered with insight, passion and rigour.
Our arts expertise covers every aspect of the cultural world: exhibitions, events, festivals, publishing, museums, galleries, visual and performing arts, place making and prizes.
We work with inspirational individuals and innovative organisations and with some of the highest-profile creative brands in the world, from the Man Booker and Baillie Gifford Prizes, the Paul Hamlyn Foundation and the Andrew Lloyd Webber Foundation to 100% Design and Vitra.
University of Dundee
Four Colman Getty works with the University of Dundee to highlight its strategic themes and key areas of research to stakeholder groups, via national and international media. The these are to promote the sustainable use of global resources, shape the future through innovative design, and improve social, cultural and physical wellbeing. Target audiences include: prospective students, parents, research funders, business partners and policy makers.
Four Colman Getty has extensive experience of cultural placemaking in key regional centres including the Thames Estuary along the Essex and Kent coastlines, Croydon, Blackpool, Stoke-on-Trent and Lincoln. We have experience of complex multi-stakeholder projects, and can assist in creating and promoting a region’s cultural offerings to raise profile and encourage visitors. We have an unrivalled network of contacts – including media, opinion-formers, taste-makers and influencers.
Baillie Gifford Prize
Four Colman Getty handled the PR, digital and events for the Baillie Gifford Prize for Non-Fiction, the UK’s most prestigious non-fiction book prize. We brokered a partnership with BBC Radio 4 The World at One which saw the shortlisted authors profiled in the week leading to the winner announcement.
Four Colman Getty was appointed to handle the PR campaign for 100% Design for the first time in 2016. The show is the UK’s largest trade show for architects and designers and forms the commercial heart of London Design Festival. A stranded, international campaign targeted key trade titles as well as business and design focussed consumer media. We worked with the organisers to develop the show’s messaging and thought-leadership, including feeding into the agenda-setting talks programme, which was curated by the Design Museum.
Andrew Lloyd Webber Foundation Centre Stage
As part of our work to position the Andrew Lloyd Foundation as a significant voice in the debate on the arts Four Colman Getty commissioned and project managed a report into the issues around diverse talent in the theatre. Before launching the report we consulted with key stakeholders including Arts Council England, DCMS and UK Theatre. Centre Stage found that there is a shortage of trained BAME talent and calls on arts sector bodies, drama schools, philanthropists and the theatre sector to take urgent action.
Since 2010 Four Colman Getty has worked on the year-round corporate communications for leading publisher Pan Macmillan. We work closely with the Director of Communications on all external news announcements including appointments and acquisitions. Working with the executive board, we advise on the long-term communications strategy for the company and build profile for key personnel through interviews and industry comment. Four Colman Getty provides 24/7 crisis management support.
Four Colman Getty worked with Metal to launch biennial arts festival Estuary and handled all aspects of the publicity, presented in the culturally significant and historic venues along the Essex and Kent Coastlines. Following a high-impact launch, thought-leadership and influencer engagement work has helped position the festival as an exemplar of best practice in cultural place-making in media and in local and national government.
Taking the Man Booker Prize global
Four Colman Getty handles every aspect of the Man Booker Prizes, from the submissions process through to PR, marketing and digital, from generating international media coverage to event and sponsor management. We also manage the major, cross-platform partnership with the BBC which includes live coverage from the winner ceremony, a star-studded dinner for over 500 guests.
Four Colman Getty oversaw the launch of HOME, Manchester’s new centre for international contemporary art, theatre and film. Key objectives were: to develop a schedule of milestones; to support fundraising and advocacy; create maximum exposure for the opening programmes and the venue. The campaign generated 345 pieces of coverage, including 20 national broadcast, 96 print and 215 pieces of online coverage. It reached 91 thousand people via print and broadcast - and many more online. The bold programme received extensive critical engagement.
An agile launch
Four Colman Getty handled the media, social and influencer campaign for the publication of The Agility Mindset by Fiona Cannon OBE. The book brings together research into the business benefits of new working undertaken by an alliance of leading UK businesses and government.
Four Colman Getty has an ongoing relationship with The Lowry, the most visited cultural destination in the North West and were first appointed on profile-raising and positioning during its 10th anniversary year. A particular focus was profile for CEO Julia Fawcett, with strong results including pieces in The Sunday Times and Arts Industry. In 2013, we launched Beyond the Arts – a report into The Lowry’s economic impact, which revealed unmatched results in both Greater Manchester and the UK as a whole.
Celebrating amazing achievements of the Women of the Year
We have been working with Women of the Year, the longest-running annual celebration of women, since 2011. Women of the Year Lunch & Awards 2016 was an outstanding success. Extensive coverage was achieved in high profile, quality media, including Mail Online which has an audience of over 247 million. Interviews with the winners were secured in outlets ranging from BBC Radio 5 Live ‘Daily’, Woman’s Hour BBC Radio 4, In Tune BBC Radio 3 and the Financial Times Weekend.
Cultural regeneration in the home of ceramics
The team’s passion for our work shines through and has contributed to the growing profile of our festival.
Building the Man Booker Prize for over 20 years
Four Colman Getty has handled PR for the Man Booker Prize – one of the most famous literary prizes in the world – since 1993. We handle every element of the prize cycle from the submission process through to marketing and digital, from generating international media coverage to event and sponsor management. Four Colman Getty handles a major, cross-platform partnership with the BBC which includes live coverage from the winner ceremony, a star-studded dinner for over 500 guests.
Experimental music at the intersection of of science and art
The media profile has been great. Four Colman Getty have done a wonderful job for Plymouth University.
The Man Booker Prize for Fiction
Thank you so much for your extraordinary work over the year. I cannot imagine a team that could have done more than you did, or with greater professionalism.
The world's first cultural centre for games
Four was appointed by GameCity to launch of the National Video Game Arcade (NVA) in Nottingham: the world’s first cultural centre for gaming. Our initial news announcement in October 2014 was covered by national media including The Times, The Guardian and BBC Radio 4’s Today programme.
An instant classic: Matt Haig's 'A Boy Called Christmas'
Four handled the publicity campaign for Matt Haig’s new children’s book A Boy Called Christmas, published by Canongate Books and illustrated by Chris Mould. Our objectives were to establish the title as THE Christmas book of the year - an instant classic to be enjoyed for generations to come, and to drive sales in the competitive Christmas trading period.
London goes Totally Thames
We handled the PR campaign for a month-long festival establishing the Thames as a cultural quarter secured 800+ pieces of coverage including 47 broadcast and 24 national as well as quality international, lifestyle and online publications. Highlights included:
The re-opening of York Art Gallery
Four was appointed to handle the media campaign for the re-opening of York Art Gallery in 2015, following an £8 million transformation by international architects Ushida Findlay in partnership with conservation specialists Simpson & Brown. The opening saw the launch of the new Centre of Ceramic Art (CoCA), displaying largest collection of British Studio Ceramics in the world.
The 1939 Register - exploring a world on the eve of war
Four worked with Findmypast in association with The National Archives to launch the 1939 Register. The Register, dubbed ‘The Wartime Domesday Book’ is the most comprehensive survey of the population of England and Wales ever taken. We were delighted to gain the support of writer and broadcaster Andrew Marr for the project, who wrote a piece for the The Sunday Times the day before launch, contextualising the publication and explaining its significance.
Expert coverage for New Designers
We worked strategically to generate coverage in consumer, national and trade press to drive attendance and enhance the profile of this leading show for graduate design. We liaised closely with exhibiting colleges and show sponsors to develop story ideas and interviews.
Media relations campaign for Foyles
You organised it all beautifully, like a well planned military campaign, or a well conducted orchestra!
Coverage for Women of the Year
Women of the Year is the longest-running annual celebration of women. We have been working with them since 2011. Our role includes generating local and regional coverage for the 450 event attendees from across the UK, and national media for the winners of the special awards. We also work with the liaise with the awards sponsors - Barclays, ITV’s Lorraine and Good Housekeeping magazine.
Murray Edwards College, Cambridge
We have been working with Dame Barbara Stocking to publicise the 60th anniversary of Murray Edwards College, one of Cambridge’s three women-only Colleges. Barbara is the first alumna to become President of the College. She took up the role after over a decade at the helm of Oxfam GB where she was the NGO’s first female leader.
Thought leadership on graduate recruitment and employability with AGR
Your intelligent approach has undoubtedly established us as an industry thought-leader and as the first port of call for media comment.
The opening of the Library of Birmingham
The media coverage was just amazing, it has certainly been worldwide … and we got the best possible response from the people of the city.
For those of us with a foot in the world of publishing, this time of year spells one thing: the London Book Fair. Read more about From the hurly burly of the London Book Fair to the deep, deep peace of Stillpoint Spaces … with apologies to Mrs Patrick Campbell