Half the battle in PR is having good ideas; the other half is making them happen. At Four Colman Getty we have a proven track record on both counts. Whether you are looking for a high-profile media campaign, an integrated service across the full marketing mix or a superbly organised event; we are the agency for you. Our cultural expertise spans the world of the arts - publishing, museums & gallery, craft & design, visual & performing arts, theatre, festivals and awards. Our campaigning division specialises in charity, science, social change, enterprise and b2b communications. We create imaginative cultural moments and intelligent campaigns around the leading issues of the day. We build profile through a deep understanding of the news agenda with our exceptional network of media contacts, influencers & opinion formers and a creative, integrated approach to all our campaigns.
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Four Colman Getty has an ongoing relationship with The Lowry, the most visited cultural destination in the North West and were first appointed on profile-raising and positioning during its 10th anniversary year. A particular focus was profile for CEO Julia Fawcett, with strong results including pieces in The Sunday Times and Arts Industry. In 2013, we launched Beyond the Arts – a report into The Lowry’s economic impact, which revealed unmatched results in both Greater Manchester and the UK as a whole.
Four Colman Getty worked with Metal to launch biennial arts festival Estuary and handled all aspects of the publicity, presented in the culturally significant and historic venues along the Essex and Kent Coastlines. Following a high-impact launch, thought-leadership and influencer engagement work has helped position the festival as an exemplar of best practice in cultural place-making in media and in local and national government.
We have been working with Women of the Year, the longest-running annual celebration of women, since 2011. Women of the Year Lunch & Awards 2016 was an outstanding success. Extensive coverage was achieved in high profile, quality media, including Mail Online which has an audience of over 247 million. Interviews with the winners were secured in outlets ranging from BBC Radio 5 Live ‘Daily’, Woman’s Hour BBC Radio 4, In Tune BBC Radio 3 and the Financial Times Weekend.
Four Colman Getty handles every aspect of the Man Booker Prizes, from the submissions process through to PR, marketing and digital, from generating international media coverage to event and sponsor management. We also manage the major, cross-platform partnership with the BBC which includes live coverage from the winner ceremony, a star-studded dinner for over 500 guests.
The team’s passion for our work shines through and has contributed to the growing profile of our festival.
Four Colman Getty has handled PR for the Man Booker Prize – one of the most famous literary prizes in the world – since 1993. We handle every element of the prize cycle from the submission process through to marketing and digital, from generating international media coverage to event and sponsor management. Four Colman Getty handles a major, cross-platform partnership with the BBC which includes live coverage from the winner ceremony, a star-studded dinner for over 500 guests.
The media profile has been great. Four Colman Getty have done a wonderful job for Plymouth University.
Thank you so much for your extraordinary work over the year. I cannot imagine a team that could have done more than you did, or with greater professionalism.
Four was appointed by GameCity to launch of the National Video Game Arcade (NVA) in Nottingham: the world’s first cultural centre for gaming. Our initial news announcement in October 2014 was covered by national media including The Times, The Guardian and BBC Radio 4’s Today programme.
Four handled the publicity campaign for Matt Haig’s new children’s book A Boy Called Christmas, published by Canongate Books and illustrated by Chris Mould. Our objectives were to establish the title as THE Christmas book of the year - an instant classic to be enjoyed for generations to come, and to drive sales in the competitive Christmas trading period.
We handled the PR campaign for a month-long festival establishing the Thames as a cultural quarter secured 800+ pieces of coverage including 47 broadcast and 24 national as well as quality international, lifestyle and online publications. Highlights included:
Four was appointed to handle the media campaign for the re-opening of York Art Gallery in 2015, following an £8 million transformation by international architects Ushida Findlay in partnership with conservation specialists Simpson & Brown. The opening saw the launch of the new Centre of Ceramic Art (CoCA), displaying largest collection of British Studio Ceramics in the world.
Four worked with Findmypast in association with The National Archives to launch the 1939 Register. The Register, dubbed ‘The Wartime Domesday Book’ is the most comprehensive survey of the population of England and Wales ever taken. We were delighted to gain the support of writer and broadcaster Andrew Marr for the project, who wrote a piece for the The Sunday Times the day before launch, contextualising the publication and explaining its significance.
We worked strategically to generate coverage in consumer, national and trade press to drive attendance and enhance the profile of this leading show for graduate design. We liaised closely with exhibiting colleges and show sponsors to develop story ideas and interviews.
You organised it all beautifully, like a well planned military campaign, or a well conducted orchestra!
Women of the Year is the longest-running annual celebration of women. We have been working with them since 2011. Our role includes generating local and regional coverage for the 450 event attendees from across the UK, and national media for the winners of the special awards. We also work with the liaise with the awards sponsors - Barclays, ITV’s Lorraine and Good Housekeeping magazine.
We have been working with Dame Barbara Stocking to publicise the 60th anniversary of Murray Edwards College, one of Cambridge’s three women-only Colleges. Barbara is the first alumna to become President of the College. She took up the role after over a decade at the helm of Oxfam GB where she was the NGO’s first female leader.
Your intelligent approach has undoubtedly established us as an industry thought-leader and as the first port of call for media comment.
The media coverage was just amazing, it has certainly been worldwide … and we got the best possible response from the people of the city.