With over 20 years in the industry, at Four bgb we are leaders in our field, trusted by the media and trade and know exactly how to get ‘cut through’ and reach your target market. Our award-winning team has unrivalled experience in travel and tourism marketing. Our goal is simple: to achieve a fantastic return for your investment through innovative campaigns that communicate powerfully with your customers. We are the agency championing blogger outreach and the power of new media in the UK. We are constantly curious, always at the forefront of marketing and pr trends and able to offer the very best strategic advice when it comes to brand communication. We work for clients of any size; from small, independently-owned hotels to international airlines and tourist boards. We have a dedicated representation team based in the Gulf, as well as the UK, and we’re part of a global network of agencies, Pangaea Network, offering cross-market solutions.
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I feel 100% more equipped to sell the properties. I’ll recommend that our company contracts Bequia Beach Hotel, Canouan Resort, the new Sandy Lane development.
A new boutique hotel launching in Antigua, our brief with Sugar Ridge was to raise its profile and negotiate high end tour operator programme opportunities. We targeted over 20 key UK key tour operators – the destination influencers – to ensure the hotel was part of their Caribbean programmes. We arranged face to face meetings/training to sell in the property and launched booking incentives to motivate sales staff to book.
Providing a new approach to advertising, using our budget wisely and providing invaluable insight has helped Exodus.
Four is helping to position Sweden as one of the world’s leading food and lifestyle destinations, demonstrating how tradition melds perfectly with innovation.
Four devised a strategy to position the relatively unknown Italian region of South Tyrol as one of Italy’s undiscovered gourmet gems. Successes include creating experiential events showcasing the unique destination via food and wine traditions. One accomplishment involved showcasing typical dishes cooked by restaurateur Norbert Niederkofler and his prodigy Giorgio Locatelli, with wines matched by the South Tyrol Wine Association.
Four created an AFKLM tweet up to inform 13 influential travel and lifestyle bloggers that Air France KLM wanted to work with them. The evening was designed to introduce bloggers to the AFKLM brand and build relationships. The tweet up focussed on South America, a topic designed to encourage conversation across a wide group of people. Results included 648 branded tweets with a reach of 78,711 accounts and 70 new followers.
The campaign was far reaching again in 2014 and a return on investment of more than 55 to 1 is exceptional.
Last week saw the great and the good of Brittany’s culinary leaders gather together to celebrate the 25th anniversary of Tables et Saveurs de Bretagne aboard Brittany F Read more about Gluttony Overboard!
It's a full house at #Traverse15 w/ @BudgetTraveller. We're back to school on blogging & brand ambassadors... http://t.co/39lnvr2ei3
RT @SJGBuck: Building relationships between PRs & bloggers at #Traverse15 w/ @JulieGCL addressing misconceptions & best practice http://t.c…