We are one of the leading marketing and communications agencies specialising in travel and tourism in the UK, the Gulf and internationally. We work with hotels, destinations, tourism boards, airlines, ferry & cruise companies and a host of others on innovative consumer and trade programmes. We can offer service-specific campaigns or integrated programmes which include PR, creative, marketing digital, social media and media planning & buying. Also offering international reach from our partner agencies around the world.
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As with so much of the travel market, escorted travel is highly competitive. To grow, you have to stand out from the crowd. For years the group escorted tour market has presented itself as cost effective way to enjoy the world. However, for many, it offers a better, more rewarding way to travel. Competitor analysis and group workshops revealed how competitors were under-selling the pleasures of group travel. Claiming the benefits of the category to yourself is one of the oldest tricks in the marketing book; but it works.
Four Gulf recently launched Rove Hotels’ flagship property in Dubai, Rove Downtown Dubai. Rove Hotels is a design-influenced and midscale lifestyle brand and Four has also handled lifestyle PR for the recently opened Rove City Centre and Rove Healthcare City.
Four Media has been working on a media planning & buying campaign for the Japanese National Tourism Organisation, the first to be run by an agency outside of Japan.
Tourism is of huge importance to the Irish economy and 1 in 5 new jobs created since 2011 are in the tourism sector.
The Foreign and Commonwealth Office (FCO) consular posts help people when they are abroad and run into any number of issues such as lost passports, drug/alcohol detentions, injury or loss of life. The campaign objective is to reduce preventable issues by driving awareness and changing behaviour.
Over the course of four-months Four rolled out a successful communications campaign to launch Disney On Ice in Dubai.
Costa Rica appointed Four Travel as its first representation agency in the UK in 2016. Our work included composing a full brand review of Costa Rica’s positioning and completing consumer research. This research led Four to deciding to target a different audience for Costa Rica, changing from families to cultured travellers.
The results of this campaign speak for themselves and we couldn’t have been happier with them, and our positioning throughout the project.
We deliver social media campaigns for Exodus Travel that have turned their small but enthusiastic fan base into an enormous, engaged adventure travel community. Our work on Facebook, Twitter, YouTube and Flickr saw a 300% rise in fan engagement over a 6 month period.
I feel 100% more equipped to sell the properties. I’ll recommend that our company contracts Bequia Beach Hotel, Canouan Resort, the new Sandy Lane development.
A new boutique hotel launching in Antigua, our brief with Sugar Ridge was to raise its profile and negotiate high end tour operator programme opportunities. We targeted over 20 key UK key tour operators – the destination influencers – to ensure the hotel was part of their Caribbean programmes. We arranged face to face meetings/training to sell in the property and launched booking incentives to motivate sales staff to book.
To launch the Winter 2013/14 Ski Season for South Tyrol, we coordinated and hosted a stylish trade evening for product managers and senior management of the destination’s key tour operators. We partnered with the Dolomiti Superski Ski area to bring a slice of Winter in South Tyrol to London and a South Tyrolean 2*Michelin Chef hosted a cooking master class to highlight the quality of the food offering.
Providing a new approach to advertising, using our budget wisely and providing invaluable insight has helped Exodus.
Four came up with the creative concept, “Italy with a Twist” for client South Tyrol who wanted a marketing campaign to distinguish itself as a leading visitor destination in north-east Italy. The end product was a series of engaging, striking advertising promoting the destination’s food, leisure and sporting offerings. To date, the concept has been deployed across print and online advertising and has been rolled out in other European countries.
Four promotes Hand Picked Hotels, the collection of award-winning country house hotels across the UK, working with CEO and Chairman Julia Hands. We place business stories, travel features and profile interviews, achieving excellent coverage across national, consumer and key trade media.
Four handles the PR for One Sotheby’s Realty in Miami, building the profile of landmark projects including One Thousand Museum, Zaha Hadid’s first residential tower in the west and The Ritz-Carlton Residences, designed by Piero Lissoni. We secure extensive national and international property, travel and lifestyle editorial coverage to promote One Sotheby’s Realty and its outstanding projects to high net worth audiences, as well as international corporate profiling for One Sotheby’s Realty across Europe, Asia Pacific and the USA.
Four is helping to position Sweden as one of the world’s leading food and lifestyle destinations, demonstrating how tradition melds perfectly with innovation.
Four devised a strategy to position the relatively unknown Italian region of South Tyrol as one of Italy’s undiscovered gourmet gems. Successes include creating experiential events showcasing the unique destination via food and wine traditions. One accomplishment involved showcasing typical dishes cooked by restaurateur Norbert Niederkofler and his prodigy Giorgio Locatelli, with wines matched by the South Tyrol Wine Association.
We work with the International Air Transport Association (IATA), to position the airline industry association as the expert source of news and comment on aviation issues, across the Middle East. We have worked with IATA for more than eight years, building strong connections with IATA’s global corporate communications team.
Arabian Travel Market is the premier travel trade show in the Middle East and an important event in Tourism Ireland’s marketing calendar. At just 12m2 , Tourism Ireland had one of the smallest stands at the show. However we made sure its presence was felt by maximising activity on the stand to communicate key messages.
The real success of St Patrick’s Week was bringing together so many different strands into one unified campaign with direct commercial benefit
In January 2014, the Irish Prime Minister, An Taoiseach Mr. Enda Kenny visited the UAE. To welcome An Taoiseach, Four helped Tourism Ireland deliver a high impact event programme that promoted Ireland’s commitment to strengthening tourism relations with the GCC.
Four has developed a social media strategy to help the General Civil Aviation Authority reach out to key stakeholders and the wider UAE population. The ‘Love Your Sky’ campaign communicates in an appealing and engaging manner through all the key social media channels, in Arabic and English. In the first month alone, we boosted social media outreach by 120 per cent – and the campaign grows month by month.
Katara Hospitality is a global owner, developer and operator of iconic hotels. Based in Doha, the company owns properties in Qatar and in major markets around the world. Four has been the company’s agency of record since late 2012, with the goal of building and managing its corporate reputation. Our work has included corporate positioning and messaging, media training, issues management and crisis communications planning, acquisition announcements and press office support. Through our affiliates, we also provide on-the-ground support in France and Italy.
Our partnership with PeetaPlanet has not only been fantastic fun for us to work on, but it has given us a great opportunity to speak to a key audience.
For more than half a century InterContinental Hotels has been synonymous with glamorous travel and local expertise that enriches guest experiences. To highlight this, Four developed and designed a series of glossy ‘Insider Guides’ which collate insights, tips and recommendations from hotel concierges, F&B managers and industry experts in English and Arabic. Topics range from travelling in style, travelling with kids and hosting the perfect business dinner.
Four created an AFKLM tweet up to inform 13 influential travel and lifestyle bloggers that Air France KLM wanted to work with them. The evening was designed to introduce bloggers to the AFKLM brand and build relationships. The tweet up focussed on South America, a topic designed to encourage conversation across a wide group of people. Results included 648 branded tweets with a reach of 78,711 accounts and 70 new followers.
The campaign was far reaching again in 2014 and a return on investment of more than 55 to 1 is exceptional.
Client Etihad Airways, the national airline of the United Arab Emirates, made its first flight on 5 November 2003. Since then it has added more than 45 new destinations from its hub at Abu Dhabi to become the fastest-growing airline in the history of commercial aviation. As Etihad scaled up its in-house team, Four was tasked with helping to develop corporate communications and profile management strategies.
It’s a great title partner in HSBC, it’s a great event owner in the Tourism and Culture Authority, a great communications team behind it.