We know a thing or two about technology having worked in the sector for more than 20 years. Our credentials include a diverse range of consumer and business-to-business brands - hardware manufacturers, software developers, resellers, membership organisations, IT service providers and consultancies. We deliver thought leadership programmes, campaign for change, manage global events, launch new products, commission research and write articles on subjects ranging from network monitoring to the business benefits of the cloud. Our real strength, however, lies in bringing complex subjects to life. We look beyond the jargon to uncover the real story and monitor current and emerging industry issues to deliver programmes that are timely and relevant.
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We work with the Home Office on the integrated Cyber Aware campaign and deliver PR, partnership, content, social media and digital marketing. The objective is to make the UK a safer place to interact and do business online. We use a RICU behavioural audience segmentation and our own TGI insights; the campaign focuses on at-risk individuals and SMEs (micro and sole traders).
700,000 consumers registered for Paym within a month of the service going live.
The Foreign and Commonwealth Office (FCO) consular posts help people when they are abroad and run into any number of issues such as lost passports, drug/alcohol detentions, injury or loss of life. The campaign objective is to reduce preventable issues by driving awareness and changing behaviour.
For two years we have run the PR and social media for the Government’s cyber security behavioural change campaign, Cyber Streetwise.
The UAESA received the prestigious Gulf Business Industry Awards and was commemorated as ‘Innovator of the Year’
Over the last twelve months, Four has been working with the Technology Strategy Board, the UK’s innovation agency, and its Catapults centres across a range of marketing and promotional collateral. This includes an annual report, corporate brochure and a suite of infographics. These assets have been widely distributed across print and social media channels.
Following news that major brands such as LinkedIn and Yahoo had suffered password-related security breaches, Four undertook research on behalf of software provider Siber Systems. The idea was to determine who people felt was responsible for protecting their personal data – the banks, retailers and social media sites or themselves. The survey asked about attitudes to online security, especially in relation to passwords, past experiences with security breaches and the extent to which people trusted well-known online brands with their passwords.
Four’s work gave us credibility in the IT skills debate and led to us being asked to provide input into the new computing Curriculum.
We manage communications for global IT giant Oracle, across the Middle East and North Africa region. Highlighting Oracle’s major advancements in cloud computing, engineered systems and big data, we work with the Oracle communications team on the ‘We speak your language’ campaign, a programme aimed at simplifying technology for key audiences and stakeholders.