We have experience across most aspects of sport including football, rugby, tennis, Formula 1, cycling, sailing, golf and Olympic sports. We have worked on some of the biggest competitions in sport from Ryder Cup to Tour de France, Rugby World Cup to the London 2012 Olympic and Paralympic Games.
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Four has been active in sport since 2005 providing strategic consultancy, commercial advice and communications planning and deliveryMake an enquiry
Birmingham's bid for the 2022 Commonwealth Games cleared two more hurdles in October. It was the Department for Digital, Culture, Media & Sport's preferred choice as the UK bid and then secured the support of the Treasury and the UK Government following an assessment of value for money for the UK taxpayer.
Your hard work, commitment, and brilliant, meticulous planning made a massive contribution to the success of the Tour.
“Your hard work, commitment, and brilliant, meticulous planning made a massive contribution to the success of the Tour.”
We have worked with the Glasgow 2014 Commonwealth Games their social media strategy. This complex organisation required expert advice on making the most of social media and the wider opportunities of digital channels. These include:
The ITF appointed Four in 2010 to promote the Davis Cup. All campaigns have had a two-pronged approach: raise the profile of the Davis Cup within corporate environments to secure new sponsors and promote the respective stages in countries whose teams are participating in order to increase awareness/TV viewing.
In 2013, we worked with longstanding client the International Tennis Federation to produce their centenary video, celebrating 100 years of the ITF’s role in international tennis. The final output was a ten minute film featuring twentieth century archive content to modern day footage. The film was presented by retired English tennis player Andrew Castle and promoted across a series of events.
Four is our ‘go to’ agency and over the last seven years have helped us with a range of projects
Four is working with the International Hockey Federation (FIH) to increase visibility of hockey to opinion formers and decision-makers, particularly targeting the International Olympic Committee. We have raised the profile of the sport with the international sports media and developed a new narrative and messages for the sport. During the summer 2013 we supported FIH in managing reputational issues.
Four achieved exceptional results and launched Vans to the Bahrain market, increasing awareness and driving footfall to the store.
Four swung into action delivering an outstanding PR campaign for the launch of Nike Golf Dubai with more than 30 media in attendance.
It’s a great title partner in HSBC, it’s a great event owner in the Tourism and Culture Authority, a great communications team behind it.