We have experience across most sports including football, rugby, tennis, Formula 1, cycling, sailing, golf and Olympic sports. And we have worked on some of the biggest competitions in sport from Ryder Cup to Tour de France, Rugby World Cup to the London 2012 Olympic and Paralympic Games.
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Four has been active in sport since 2005 providing strategic consultancy, commercial advice and communications planning and deliveryMake an enquiry
“Your hard work, commitment, and brilliant, meticulous planning made a massive contribution to the success of the Tour.”
We have worked with the Glasgow 2014 Commonwealth Games their social media strategy. This complex organisation required expert advice on making the most of social media and the wider opportunities of digital channels. These include:
PGA Catalunya, one of the world’s leading golf resorts, appointed Four in 2012 to manage all media planning & buying outside of Spain. The campaign’s primary aimed was to promote the development’s luxury apartments and villas. Four adopted a two-pronged approach consisting of pan-regional media in order to reach global HNWIs as well as indigenous media in the UK, France, Switzerland and Middle East in order to target HNWIs in these primary target markets.
The ITF appointed Four in 2010 to promote the Davis Cup. All campaigns have had a two-pronged approach: raise the profile of the Davis Cup within corporate environments to secure new sponsors and promote the respective stages in countries whose teams are participating in order to increase awareness/TV viewing.
In 2013, we worked with longstanding client the International Tennis Federation to produce their centenary video, celebrating 100 years of the ITF’s role in international tennis. The final output was a ten minute film featuring twentieth century archive content to modern day footage. The film was presented by retired English tennis player Andrew Castle and promoted across a series of events.
Four is our ‘go to’ agency and over the last seven years have helped us with a range of projects
Four is working with the International Hockey Federation (FIH) to increase visibility of hockey to opinion formers and decision-makers, particularly targeting the International Olympic Committee. We have raised the profile of the sport with the international sports media and developed a new narrative and messages for the sport. During the summer 2013 we supported FIH in managing reputational issues.
Four swung into action delivering an outstanding PR campaign for the launch of Nike Golf Dubai with more than 30 media in attendance.
It’s a great title partner in HSBC, it’s a great event owner in the Tourism and Culture Authority, a great communications team behind it.