Our clients include a wide range of organisations such as the 2011 Census, BIS, UKTI, TfL, Universities UK, The Library of Birmingham, Arts Council England, and Glasgow 2014. Key areas of expertise in the public sector include education, tourism, food & agriculture, property, regeneration, sustainability, financial services, healthcare, inward investment, export, transport, the arts and sport. We offer a range of in-house services to deliver effective and integrated campaigns to meet the needs of public sector clients including creative & digital campaigns, PR, social media consultancy, media planning & buying and sponsorship.
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Four was commissioned to assist the Mayor of London to launch his new initiative, promoting the creation of Creative Enterprise Zones in London.
Four Media has been working on a media planning & buying campaign for the Japanese National Tourism Organisation, the first to be run by an agency outside of Japan.
We work with the Home Office on the integrated Cyber Aware campaign and deliver PR, partnership, content, social media and digital marketing. The objective is to make the UK a safer place to interact and do business online. We use a RICU behavioural audience segmentation and our own TGI insights; the campaign focuses on at-risk individuals and SMEs (micro and sole traders).
700,000 consumers registered for Paym within a month of the service going live.
For two years we have run the PR and social media for the Government’s cyber security behavioural change campaign, Cyber Streetwise.
Fours objective was to create a nationwide news and social media campaign inspiring people to take part in the biggest ever clean-up event in advance of the Queen’s 90th birthday. Awareness was raised using a creative variety of media channels, including an active Twitter hashtag campaign, a nationwide school poster competition and the involvement of high-profile groups such as The Archers and The Only Way is Essex casts, plus a parliamentary launch at the House of Commons which saw almost 90 MPs photographed in the campaign t-shirts.
Four worked with Findmypast in association with The National Archives to launch the 1939 Register. The Register, dubbed ‘The Wartime Domesday Book’ is the most comprehensive survey of the population of England and Wales ever taken. We were delighted to gain the support of writer and broadcaster Andrew Marr for the project, who wrote a piece for the The Sunday Times the day before launch, contextualising the publication and explaining its significance.
Over the last twelve months, Four has been working with the Technology Strategy Board, the UK’s innovation agency, and its Catapults centres across a range of marketing and promotional collateral. This includes an annual report, corporate brochure and a suite of infographics. These assets have been widely distributed across print and social media channels.
As part of the integrated ‘Wales We Want’ campaign, we designed and built a website to act as the central hub for the national conversation on the future of Wales in the next 35 years. The site contains an interactive heatmap which displays where peaks of conversational activity are happening across Wales and is fully bilingual. It also hosted a live stream of the launch event which was held at the National Millennium Centre in Cardiff and a variety of conversation topics for users to discuss and debate.
In 2013, Four worked with our Welsh partner agency FBA, on a dual language health awareness marketing and PR campaign for client Public Health Wales. Our aim was to raise awareness of the flu virus and drive update in flu vaccination by at risk groups across Wales. Our ‘Beat Flu’ creative concept featured animated flu bugs, deployed across print and online marketing – from print, online and radio advertising, social media to a bespoke interactive online game and supporting PR programme. Four planned, delivered and reported on the media strategy.
Four devised a strategy to highlight Raymond Blanc OBE’s longstanding investment in apprentices and worked closely with the London Mayor’s office and the London Food Board on the creation of the Mayor’s Apprenticeship campaign in the service industries
Design and build of new website for UK people-management super brand, Investors in People
Four Communications have done a fantastic piece of work for us here. I think the end result is better than we expected.